Glenn Roberts has been promoting small business and helping them to get the very best out of their editorials and advertising for well over 20 years.
I’ve been a newspaper journalist and editor in the north Brisbane, Pine Rivers and Caboolture regions for more than 20 years.
As well as covering the usual general news and council rounds, the profession has also allowed me to gain many insights into the business world.
These have come from reporting on new, established and successful businesses, and those facing challenges from market conditions, new competition and the constant battle to manage the many facets of their businesses.
I’ve also seen how the companies I’ve worked for have marketed their products, developed relationships with clients, and tried to adapt to changes in technology and the commercial landscape. But perhaps most importantly the job has given me a front-row seat and valuable insights into the management (and mismanagement) of their most valuable assets – their people.
In the mid-2000s I combined some of those skills and knowledge to become an internet entrepreneur, launching a modest shopping website focused on leisure and tourism.
This one-man operation, run from laptop on a kitchen table, generated close to six figures of sales (not profit) for several years.
But the party ended when a large search engine changed its algorithms, kicked my site off the first page of search results, and effectively killed off the business model.